Applications
The MSG takeover! The use of the refined visual identity across all media channels, both digital and in-setting, to capture the full variety of the arena’s entertainment services.
Print applications include but are not limited to: Packaging, Stationery, OOH Posters/ADs, and other miscellaneous items (IDs and material-based applications - e.g., uniforms).
Digital
Digital applications include, but are not limited to: Animated Banners/ADs, Social Media, Digital Tickets, etc. Following the regulations of the Dynamic System and Motion Principles.
Dithering Tool
The MSG Dithering Tool, technically, falls under the Digital Category and serves as an accessible intersection between fans and the brand. It reinforces MSG’s innovative and tech-forward attitude by showing a willingness to experiment.
Fans can spread content online, creating organic marketing that’s free for the brand, leading to mass exposure and engagement.
Copyright ©2026 MSG
Contact us at questions@msg.com
Applications
The MSG takeover! The use of the refined visual identity across all media channels, both digital and in-setting, to capture the full variety of the arena’s entertainment services.
Print applications include but are not limited to: Packaging, Stationery, OOH Posters/ADs, and other miscellaneous items (IDs and material-based applications - e.g., uniforms).
Digital
Digital applications include, but are not limited to: Animated Banners/ADs, Social Media, Digital Tickets, etc. Following the regulations of the Dynamic System and Motion Principles.
Dithering Tool
The MSG Dithering Tool, technically, falls under the Digital Category and serves as an accessible intersection between fans and the brand. It reinforces MSG’s innovative and tech-forward attitude by showing a willingness to experiment.
Fans can spread content online, creating organic marketing that’s free for the brand, leading to mass exposure and engagement.
Copyright ©2026 MSG
Contact us at questions@msg.com