Foundations

Color

MSG’s brand color palette is centered around MSG Electric, a representation of the arena’s grand presence and the energy of live events.

View the carefully curated guide on how to utilize our MSG Electric Blue and the Dynamic System’s intentional color usage.

MSG Electric

MSG Electric should stand out across all brand touch-points and be used strategically (the hero color).

MSG Electric’s inclusion should be done thoughtfully and intentionally. Consider materiality, lighting, props, and styling as avenues to explore, and approach MSG Electric with nuance.

MSG Electric

Hex #0011FB

RGB (0, 17, 251, 100)

CMYK (88.03, 76.91, 0, 0)

MSG Midnight

On occasions where MSG Electric interferes with accessibility or legibility, a fall-back and secondary blue is MSG Midnight.

Often serving as a contrasting background color and a substitution to a #000000 Black, keeping MSG’s essence.

MSG Midnight

Hex #000543

RGB (0, 5, 67, 100)

CMYK (100, 94.87, 32.63, 54.04)

Supporting Colors

Black and white provide balance to MSG Electric, helping maintain visual clarity and avoid overuse of our signature color.

Glowing Neon can be used as a high-impact accent to introduce depth and energy. Although mainly used to capture “Culture” applications and events, it’s often used throughout various color combinations, including the Dynamic System.

Headliner Hotpink is sparingly used for “Music” usage, and Championship Orange is unique to “Sports” usage.

Correct Usage

Although MSG Electric is the core fundamental to the color palette, it’s equally important to respect the color combinations of the Dynamic System.

Here’s a key on how to utilize MSG Electric, MSG Midnight, and secondary colors:

Color Modes

Different color modes serve different purposes depending on the medium. RGB and Pantone offer the most vibrant on-screen color, while CMYK is used for print, with some limitations in vibrancy and range.

Color Mode

Applications

Notes

RGB

Screen

Most vibrant, the truest depiction of the MSG color system.

CMYK

Print

Not as vibrant, printers should match Pantones when possible

Accessibility

Good accessibility starts with legible text. In digital design, this means ensuring a strong contrast between text and background colors.

MSG’s Electric Blue is specifically created to work with white text. Avoid using MSG’s Electric as a critical design element where contrast requirements are not met.

Incorrect Usage

There are several ways to not use the color palette. This includes but is not limited to: using the incorrect color, eye-dropping colors, creating muddy gradients, not respecting the Dynamic System and substituting MSG Electric.

Pantone

Contact us at questions@msg.com

Foundations

Color

MSG’s brand color palette is centered around MSG Electric, a representation of the arena’s grand presence and the energy of live events.

View the carefully curated guide on how to utilize our MSG Electric Blue and the Dynamic System’s intentional color usage.

MSG Electric

MSG Electric should stand out across all brand touch-points and be used strategically (the hero color).

MSG Electric’s inclusion should be done thoughtfully and intentionally. Consider materiality, lighting, props, and styling as avenues to explore, and approach MSG Electric with nuance.

MSG Electric

Hex #0011FB

RGB (0, 17, 251, 100)

CMYK (88.03, 76.91, 0, 0)

MSG Midnight

On occasions where MSG Electric interferes with accessibility or legibility, a fall-back and secondary blue is MSG Midnight.

Often serving as a contrasting background color and a substitution to a #000000 Black, keeping MSG’s essence.

MSG Midnight

Hex #000543

RGB (0, 5, 67, 100)

CMYK (100, 94.87, 32.63, 54.04)

Supporting Colors

Black and white provide balance to MSG Electric, helping maintain visual clarity and avoid overuse of our signature color.

Glowing Neon can be used as a high-impact accent to introduce depth and energy. Although mainly used to capture “Culture” applications and events, it’s often used throughout various color combinations, including the Dynamic System.

Headliner Hotpink is sparingly used for “Music” usage, and Championship Orange is unique to “Sports” usage.

Correct Usage

Although MSG Electric is the core fundamental to the color palette, it’s equally important to respect the color combinations of the Dynamic System.

Here’s a key on how to utilize MSG Electric, MSG Midnight, and secondary colors:

Color Modes

Different color modes serve different purposes depending on the medium. RGB and Pantone offer the most vibrant on-screen color, while CMYK is used for print, with some limitations in vibrancy and range.

Color Mode

Applications

Notes

RGB

Screen

Most vibrant, the truest depiction of the MSG color system.

CMYK

Print

Not as vibrant, printers should match Pantones when possible

Accessibility

Good accessibility starts with legible text. In digital design, this means ensuring a strong contrast between text and background colors.

MSG’s Electric Blue is specifically created to work with white text. Avoid using MSG’s Electric as a critical design element where contrast requirements are not met.

Incorrect Usage

There are several ways to not use the color palette. This includes but is not limited to: using the incorrect color, eye-dropping colors, creating muddy gradients, not respecting the Dynamic System and substituting MSG Electric.

Pantone

Contact us at questions@msg.com

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