Brand

Colors

Based on category

MSG’s brand color palette of five is centered around the main 3 categories: Music, Sports, and Culture. Depending on the category, color pairings of 2 are determined and can be inverted, too.

The Blues

The Blues

Use MSG Electric as the standout hero color across touchpoints and apply. When it affects accessibility or legibility, switch to MSG Midnight as a secondary blue—ideal for contrast and as a substitute for black while maintaining the brand’s essence.

Use MSG Electric as the standout hero color across touchpoints and apply. When it affects accessibility or legibility, switch to MSG Midnight as a secondary blue—ideal for contrast and as a substitute for black while maintaining the brand’s essence.

Electric Blue

Hex #0011FB

RGB (0, 17, 251, 100)

CMYK (88.03, 76.91, 0, 0)

Midnight Blue

Hex #000543

RGB (0, 5, 67, 100)

CMYK (100, 94.87, 32.63, 54.04)

Dynamic System

Dynamic System

Use Glowing Neon as a high-impact accent for depth and energy, primarily for Culture. Headliner Hotpink is used sparingly for Music, and Championship Orange is reserved for Sports.

Use Glowing Neon as a high-impact accent for depth and energy, primarily for Culture. Headliner Hotpink is used sparingly for Music, and Championship Orange is reserved for Sports.

Headliner Hotpink

Hex #FD00B7

RGB (253, 0, 183, 100)

CMYK (7.13, 89.13, 0, 0)

Glowing Neon

Hex #CCFE00

RGB (204, 254, 0, 100)

CMYK (25.42, 0, 100, 0)

Championship Orange

Hex #FF3B0A

RGB (255, 59, 10, 100)

CMYK (0, 89.77, 100, 0)

Color Pairings and Usage

It’s important to respect the color combinations of the Dynamic System. Here’s a key on how to utilize the system:

  • General: MSG Electric or Midnight Blue + White

  • Music: Headliner Hotpink + Glowing Neon

  • Sports: Championship Orange + Glowing Neon

  • Culture: Electric Blue + Glowing Neon

Music = Headliner Pink + Glowing Neon

Culture = Glowing Neon + Electric Blue

Sports = Championship Orange + Glowing Neon

Music = Glowing Neon + Headliner Pink

Culture = Electric Blue + Glowing Neon

Sports = Glowing Neon + Championship Orange

General = Midnight Blue + Glowing Neon

General (Priamary) = Electric Blue + White

General = Midnight Blue + White

Exceptions of Color Pairings

Black and White may be used as complementary colors to provide balance, maintain visual clarity, and avoid overuse of main color pairings.

Music (Alt) = Headliner Pink + White

Culture (Alt) = Glowing Neon + Black

Sports (Alt) = Championship Orange + White

Incorrect Usage

Incorrect Usage

There are several ways to not use the color palette. This includes but is not limited to:

There are several ways to not use the color palette. This includes but is not limited to:

Do not pair Glowing Neon + White (Accessibility Issue)

Do not pair colors outside of the Dynamic System rules

Do not pair Electric Blue + Black

Do not alter or replace Electric Blue

Do not create gradients

Do not alter colors or color-pick

Brand Typography

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